Commercial leader — Amsterdam

Dana
Cheragwandi

15 years building the commercial systems that turn strategy into predictable growth. Revenue architecture, GTM design, and pricing — across B2B SaaS, EMEA and the US.

Dana Cheragwandi
Scroll

About

Getting the architecture
right early

I care about execution, but my real strength is getting the commercial architecture right early — because downstream performance compounds from those decisions.

My background spans revenue model design, go-to-market strategy, pricing, operating cadence, and building commercial teams from scratch across EMEA and the US.

Alongside my commercial work, I build products at the intersection of AI and brand communication.

Revenue architecture GTM strategy Pricing Channel sales RevOps B2B SaaS International expansion Sales leadership
15+
Years in commercial leadership
17+
Markets built for global scale
86%
Partner-led revenue at Prepr
14
FTE commercial team at Aquablu

How I work

A practical framework for diagnosing friction, closing revenue leaks, and building execution clarity.

01
End-to-end process audit
Map the full customer and commercial journey — lead to demo, onboarding to renewal. Capture what actually happens, not what's assumed, including handoffs, delays, and informal workarounds.
02
Revenue & efficiency leaks
Identify where value is lost across conversion points, manual workarounds, and friction in sales, onboarding, support, and CS. Surfaces the highest-ROI areas to fix first.
03
Onboarding & activation
Assess the path to first value — time-to-value benchmarks, implementation bottlenecks, training quality, and where customers stall before go-live. Faster activation means stronger retention.
04
Tech stack & infrastructure
Audit CRM hygiene, reporting structure, dashboard clarity, and the conditions for autonomous decisions. Clean infrastructure enables faster, smarter execution.
05
KPIs, ownership & cadence
Define the KPIs that actually matter. Clarify ownership across teams. Introduce operating rhythm across pipeline, onboarding, support, expansion, and forecast confidence.
06
Quick wins & roadmap
Prioritize quick wins with immediate ROI. Identify structural fixes for the medium term. Build a focused, sequenced roadmap with clear ownership and milestones.
Optional
If commercial friction is tied to monetization structure, include a targeted pricing and packaging review.

A clear diagnosis

Revenue gaps closed

Faster time to value

A roadmap that gets executed

Let's
talk

Email dna.cheragwandi@gmail.com LinkedIn linkedin.com/in/dnacheragwandi Phone +31 (0)6 44 43 47 18
Location Amsterdam, Netherlands