Before
The starting point.
- Direct sales carried most of the revenue.
- Fewer than 10 active partners, with pricing, channel strategy and incentives needing alignment.
Selected work / Previous leadership role
Partner-led growth
A partner-led commercial model that helped more teams across Europe adopt a headless CMS.
15% → 86%
Partner-led share of revenue
The result
More active partners. Wider adoption.
After
What changed.
30+ active partners
A larger, more engaged partner ecosystem.
Wider European adoption
More teams used the headless CMS proposition in place of legacy tools.
Improved product-led conversion
Better conversion through the product-led growth motion.
Closer technical collaboration
Stronger engagement between technical support and developers.
The commercial work
The work behind the change.
Commercial model
Aligned pricing, channel strategy and partner incentives around a partner-led growth model.
Partner engagement
Expanded the active partner ecosystem from fewer than 10 to more than 30 partners.
Commercial & marketing teams
Led both teams and improved the supporting sales and marketing stack.
Product adoption
Supported the headless CMS proposition and closer collaboration between technical support and developers.
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