Customer profile
Know who to pursue and exclude.
A buyer profile, exclusion criteria and buying triggers for one agreed segment.
Services / GTM Blueprint
Give your team a repeatable route to market.
For companies where important deals still depend on the founder, or the team lacks a shared focus on who to pursue and how.
What you receive
A handover your team can use.
Positioning & messaging
Explain why this buyer should act.
A positioning choice and sales messaging the team can use in conversations.
Channel choice
Focus on one route to market.
A direct or partner-led channel decision, journey and ownership map.
Sales playbook
Hand over a plan the team can run.
Stage criteria, leading measures and a 90-day execution plan with named owners.
Illustrative example
A playbook the team can act on.
Each choice connects a buyer situation to an action and a measure. This is a made-up example to show the format, not client work or a promised recommendation.
Swipe or scroll sideways to see all columns.
| Decision | Example choice | Owner · measure |
|---|---|---|
| Who to pursue | One agreed segment with a recurring buying trigger; exclude buyers without that trigger | Commercial lead · conversations with matching buyers |
| How to reach them | Test one primary channel before adding another | Channel owner · qualified conversations from that channel |
| What to review | Capture the buyer’s reason to act and the agreed next step | Seller · progression to the next stage |
Our approach
From evidence to action.
- 01
Evidence
Review customers, sales history and buying triggers.
- 02
Design
Choose the segment, message and channel.
- 03
Handover
Give owners the playbook and execution plan.
- 04
Optional pilot
Review the team’s test and agree the next decision.
Options
Choose the support your team needs.
Design
One segment, one market and one primary channel. Up to four stakeholder interviews, two workshops and one decision session.
€4,800
4 weeks
- Customer profile
- Positioning & messaging
- Channel choice
- Sales playbook
Design & Pilot
Everything in Design, plus the support below.
€6,400
6 weeks total
Two additional weeks with two working sessions, review of up to five sales conversations and one pilot evaluation.
Discuss Design & Pilot ↗Fees exclude VAT. Scope and schedule confirmed before starting. Timelines begin once agreed inputs are available.
What we need from your team
Required: sponsor, sales history, customer evidence, access to sales/marketing and capacity for the pilot.
Detailed scope and delivery
Design, €4,800: one customer segment, one primary market, one primary channel (direct or partner-led), up to four stakeholder interviews, two workshops, one decision session.
Deliverables: ideal customer profile and exclusion criteria; buying triggers; positioning and sales messaging; channel choice; commercial journey and stage criteria; responsibility map; leading measures; a 90-day execution plan. A partner-led channel includes partner profile and incentive principles within this same scope.
Design & Pilot, €6,400: everything in Design plus a two-week pilot for the chosen segment and channel. Includes two working sessions, review of up to five relevant sales conversations and one pilot evaluation. The client supplies sellers, prospects and execution capacity. dnache leads and evaluates; it does not provide an outsourced SDR team.
Week 1: evidence and choices. Weeks 2–3: model and playbook. Week 4: decision and handover. Weeks 5–6 for the pilot option: test, review and adjust.
Completion and exclusions
Completion: agreed segment/channel decisions are documented, named owners have the playbook, and the pilot option includes evidence and the next decision.
Excludes: several countries or segments, paid campaigns, ongoing lead generation, partner recruitment and revenue guarantees.
Project terms
One business unit, one accountable sponsor and one primary commercial question unless expressly stated otherwise. Each project has named client owners and delivery dates in the signed scope.
One consolidated revision round within ten working days of delivery. New segments, markets, datasets, roles or workstreams are scope changes and priced before work starts.
Payment: 50% at booking and 50% at agreed delivery. Work starts after booking payment and prerequisite inputs. The final scope and terms are confirmed in your proposal and contract.
Project pricing covers the named deliverables. Data gaps are reported explicitly; extra research is not silently added. No guaranteed revenue, win rate or hiring outcome. Cancellation, confidentiality, liability and data handling must be agreed in the actual contract.
If your Diagnostic has already produced an input included in a follow-up project, we remove the duplicated work and quote the reduced scope. You won’t pay twice for the same analysis.
Let’s talk
Let’s establish whether this is your next priority.
A 30-minute introduction to discuss your challenge and whether working together fits.